[Home ] [Archive]    
:: Main :: About :: Current Issue :: Archive :: Search :: Submit ::
Main Menu
Home::
Journal Information::
Articles archive::
Registration::
For Authors::
For Reviewers::
Contact us::
Site Facilities::
Webmail::
Publication Ethics::
::
Indexed & full text in

AWT IMAGE 

..
Journal's Impact Factor

 

             "If you have any questions or concerns, please contact us by email

 "ijfs.ifro(at)yahoo.com"
Journal`s Impact Factor 2023:0.985
SJR: Q3
Journal's Impact Factor ISC 2020: 0.476

 

..
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
Abstract in

 پایگاه استنادی علوم جهان اسلام (ISC)

پایگاه اطلاعات جهاد دانشگاهی (SID) 



بانک نشریات کشور (مگیران)


https://www.stomaeduj.com/wp-content/uploads/2019/12/publons.png





scholar.google

..

..
Journal DOI

AWT IMAGE
Journal DOI

10.18869/acadpub.ijfs
 

..
:: Volume 20, Issue 6 (2021) ::
IJFS 2021, 20 Back to browse issues page
Research Article: Factors affecting consumers and buyers’ attitude toward fish and fishery products packaging in Tehran city
S. Reyhani Poul *
Department of Processing of Fishery Products, Faculty of Fisheries and Environment, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran , soheylreyhani@gmail.com
Abstract:   (1516 Views)
The purpose of this study was to investigate the factors affecting consumers and buyers’ attitude toward fish and fishery products packaging in Tehran. For this purpose, after determining the research hypotheses, a questionnaire consisting of 60 questions was designed in two sections: demographic questions and main questions (Likert five-choice scale). The statistical population of the present study was the city of Tehran, in which 5 urban areas were randomly selected and 384 questionnaires (according to the ratio of household population in these areas) were completed. In order to investigate the acceptance or rejection of hypotheses, a conceptual model was designed and implemented using structural equation modeling (LISREL software). The results showed that three hypotheses of significant effect of the insertion of nutritional value (hypothesis 4), cooking (hypothesis 7) and storage methods (hypothesis 8) on fish and fishery products packaging on consumers and buyers’ attitude toward packaging were rejected and five other hypotheses (significant effect of design and color, size and weight, shape and form, material and brand of packaging on consumers and buyers’ attitude toward packaging) were confirmed. In this study, among the factors affecting consumers and buyers’ attitude toward packaging, the highest effect (path) coefficient was related to the effect of design and color factor (0.29). Brand, size and weight, material and shape (and form) were ranked next with path coefficients of 0.24, 0.21, 0.15 and 0.11, respectively. According to the results, fish and fishery products packaging centers, in order to increase sales, should focus most of their activities on design and color, size and weight, material and shape of packaging.
Keywords: Fish, Fishery products, Packaging, Attitude
Full-Text [PDF 344 kb]   (780 Downloads)    
Type of Study: Orginal research papers | Subject: Fish processing
Received: 2021/07/26 | Accepted: 2021/10/2 | Published: 2021/11/19
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA


XML     Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Reyhani Poul S. Research Article: Factors affecting consumers and buyers’ attitude toward fish and fishery products packaging in Tehran city. IJFS 2021; 20 (6) :1727-1739
URL: http://jifro.ir/article-1-4788-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 20, Issue 6 (2021) Back to browse issues page
Iranian Journal of Fisheries Sciences Iranian Journal of Fisheries Sciences
Persian site map - English site map - Created in 0.05 seconds with 45 queries by YEKTAWEB 4645